As Promised...

I would talk about Alexis Rodriguez, the Executive Director of PR for Bobbi Brown Cosmetics. She works hard at that aspect of her job, but luckily for you she doesn't stop there.

Rodriguez also is the mentor/adviser for Bobbi Brown cosmetics and is giving you an opportunity to learn the ins and outs of beauty PR. Over summer, she is launching the first-ever formal beauty PR workshop. This will be a 2-day weekend of intense workshops that will provide an in depth look at beauty publicity. This is an opportunity to have exclusive access to the best in the beauty business from editors of top magazines, beauty bloggers, HR representatives and more. 

Official name, dates and NYC location are to be announced.

For more information sign up at theprcloset@gmail.com

Why this should be important to you if you are a PR major?

• building relationships with people to gain connections in the field
• getting real world experience
• learning the ins and outs of veterans in the PR world
• learning to be independent and group oriented 

Holmes and Yang Follow-up

Bobbi Brown Directing Holmes and Yang Editor's Presentation

Photos from the show:

Holmes and Yang makeup lesson from artist Bobbi Brown herself

BB Cosmetics Partners with Katie Holmes To Be The First Ever Celebrity Face

In September of 2012, Bobbi Brown cosmetics decided to take a fresh route by endorsing actress Katie Holmes as their first ever celebrity face. There is no one more fitting for the position quite like Katie Holmes with her natural beauty and girl-next-door persona. 


" Katie Holmes epitomizes the modern 'Bobbi woman'… I think of her as the modern day Ali McGraw, who I have always admired,"  Bobbi Brown said. "Katie is a classic natural beauty, entrepreneur, and mother. When I met her, I thought she was a natural fit for my brand, and felt an instant connection with her."


Katie Holmes is just as thrilled as Bobbi Brown, "Bobbi is exceptional and Bobbi Brown Cosmetics is a company that we, as women, all turn to because it is makeup that is very accessible and makes you feel pretty," says Holmes, "Sometimes it is just a lipstick or a blush that makes you feel like you can do what you need to do. Makeup is powerful and I am thrilled to be a part of this brand."


The partnership will be seen in spring 2013 print ads, light boxes, on-counter and with supporting editorial features. Along with that, Bobbi will be the lead makeup artist at the Spring/Summer 2013 Holmes & Yang Fashion Show. The fashion show will feature the line by Katie Holmes and Jeanne Yang, celebrity stylist.

What does this partnership mean for Bobbi Brown?

• raise the brand's profile
• influence the market globally
• attract confident, powerful woman 
• brand recognition from fan base of Katie Holmes

PR Then & Now

For more about this infographic, visit: http://www.inkhouse.net/the-re-imagining-of-pr/

Bobbi Brown: Reaching Out

Although Bobbi Brown is known for her cosmetic line of nude shades that bring out the natural beauty in a person she still "gets very excited by colors. Bold, intense, loud color- after a cold, gray winter, everyone craves color," said Brown. 

Brown reached out all the way to India to find inspiration for her spring collection that would create some of the most memorable color pallets she has ever seen.

In India and Nepal, there is a festival called Holi. This celebrates saying goodbye to winter and ushers in the warmer weather. Brown sent her team to this wild days-long celebration in search of inspiring spring colors, and to network globally.

Sending her team out to India for this intense, creative, amazing celebration was a great way to move the company forward in many ways. Networking across the globe is so crucial in public relations because people need to know who you are, what you stand for and have to respect you. Also, building mutually beneficial relationships has positive effects on future business deals. Relationships with other businesses, whether they are global or not, are the catalyst for success within your organization. 

Also, new dynamics and business opportunities can be discovered, much like Bobbi Brown has done by reaching out globally and experiencing new things creating even more success for her company. 

2013 Lilac Rose Collection photos

Bobbi Brown Releases 2013 Lilac Rose Spring Collection

The latest news for Bobbi Brown is the release of their 2013 Spring make-up collection. This new lilac rose collection is a must-have for the ultimate spring look. Their promotion photos are taken to a new level with the gorgeous spring flowers, reflecting perfectly with their limited edition shades in all of their new products.

Some of the featured eye-shadows are :


Ivory Eye Shadow: Creamy white
Pale Rose Eye Shadow: Muted pink
Pink Lily Metallic Eye Shadow: Light purple pink
Stormy Grey Shimmer Wash Eye Shadow: Smokey grey-brown
Barely There Eye Shadow: Soft nude pink
Heather Brown Eye Shadow: Brown heather
Dusty Lilac Eye Shadow: Grey pink
Black Chocolate Eye Shadow: Dark brown