Alexis Rodriguez's Top Ten Tips for PR

Alexis Rodriguez is the executive director of public relations for Bobbi Brown Cosmetics. 
Her daily job consists of overseeing the implementation and execution of PR initiatives in North America for Bobbi Brown, the woman and the brand.

Rodriguez has been working in the industry for over thirteen years and specializes in fashion, beauty, lifestyle and personalities. She has passion and love for what she does and says that that best part of the job she does is when "young aspiring publicists ask how to break into the industry."

It's not easy to break into the world of PR, but if you have enough passion for the field you sure can do anything you work hard enough at. 


Here is some of her advice on how to break into the industry:

1. INTERN, INTERN, INTERN!!!
2. Take the right courses
3. Networking
4. Big dreams, big opportunities are in the big cities (NYC, LA)
5. If you are graduating don't apply to a job too early because they will assume you can start right away; wait until February to April.
6. Take a summer internship when you graduate to get your foot in the door then apply for full time positions
7. Join clubs and organizations such as PRSA
8. Put in hard work and success will follow
9. No day is ever the same, so if you are someone who prefers routine PR is not for you
10. Create your own balance on prioritizing your "to-do's"