Although Bobbi Brown is known for her cosmetic line of nude shades that bring out the natural beauty in a person she still "gets very excited by colors. Bold, intense, loud color- after a cold, gray winter, everyone craves color," said Brown. 
Brown reached out all the way to India to find inspiration for her spring collection that would create some of the most memorable color pallets she has ever seen.In India and Nepal, there is a festival called Holi. This celebrates saying goodbye to winter and ushers in the warmer weather. Brown sent her team to this wild days-long celebration in search of inspiring spring colors, and to network globally.
Sending her team out to India for this intense, creative, amazing celebration was a great way to move the company forward in many ways. Networking across the globe is so crucial in public relations because people need to know who you are, what you stand for and have to respect you. Also, building mutually beneficial relationships has positive effects on future business deals. Relationships with other businesses, whether they are global or not, are the catalyst for success within your organization.
Also, new dynamics and business opportunities can be discovered, much like Bobbi Brown has done by reaching out globally and experiencing new things creating even more success for her company.
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