I would talk about Alexis Rodriguez, the Executive Director of PR for Bobbi Brown Cosmetics. She works hard at that aspect of her job, but luckily for you she doesn't stop there.
Rodriguez also is the mentor/adviser for Bobbi Brown cosmetics and is giving you an opportunity to learn the ins and outs of beauty PR. Over summer, she is launching the first-ever formal beauty PR workshop. This will be a 2-day weekend of intense workshops that will provide an in depth look at beauty publicity. This is an opportunity to have exclusive access to the best in the beauty business from editors of top magazines, beauty bloggers, HR representatives and more.
Official name, dates and NYC location are to be announced.
For more information sign up at theprcloset@gmail.com
Why this should be important to you if you are a PR major?
- building relationships with people to gain connections in the field
- getting real world experience
- learning the ins and outs of veterans in the PR world
- learning to be independent and group oriented
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