" Katie Holmes epitomizes the modern 'Bobbi woman'… I think of her as the modern day Ali McGraw, who I have always admired," Bobbi Brown said. "Katie is a classic natural beauty, entrepreneur, and mother. When I met her, I thought she was a natural fit for my brand, and felt an instant connection with her."
Katie Holmes is just as thrilled as Bobbi Brown, "Bobbi is exceptional and Bobbi Brown Cosmetics is a company that we, as women, all turn to because it is makeup that is very accessible and makes you feel pretty," says Holmes, "Sometimes it is just a lipstick or a blush that makes you feel like you can do what you need to do. Makeup is powerful and I am thrilled to be a part of this brand."
The partnership will be seen in spring 2013 print ads, light boxes, on-counter and with supporting editorial features. Along with that, Bobbi will be the lead makeup artist at the Spring/Summer 2013 Holmes & Yang Fashion Show. The fashion show will feature the line by Katie Holmes and Jeanne Yang, celebrity stylist.
What does this partnership mean for Bobbi Brown?
- raise the brand's profile
- influence the market globally
- attract confident, powerful woman
- brand recognition from fan base of Katie Holmes
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