HAPPY BIRTHDAY BOBBI BROWN!
What better birthday gift is there than giving back? Bobbi Brown had a wonderful birthday celebration this past Sunday with friends and family, but decided that she wasn't the only one who should be getting gifts.
Brown hosted the annual Friends and Family Event. Between April 14th and April 18th there was 20 percent off any order, plus free shipping on any order over 65 dollars. Brown also donated $10,000 to her favorite charity, Dress for Success.
The mentality Brown has for marketing products through personal celebrations is remarkable. Her personality is dedicated to making the consumer happy. She does this not only by engaging with the customers, but giving back to them as well. That is a great strategy to market your brand, especially when you have the products to back them up.
The Dress for Success program empowers disadvantaged women to become the best they can be. I think that Dress for Success is amazing and I love that Bobbi Brown continues to support the worthy cause generously. You can treat ourselves to something gorgeous while helping low income women enter the work force. If that isn't something beautiful, I don't know what is.
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